223 - To Persuade is Human?
You Are Not So Smart
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How Mentalizing Influences Persuasion
Mentalizing plays a critical role in our ability to be persuasive. For us to make a connection, we need to understand what's going on in the minds of the people we're communicating with. We do this intuitively when thinking about influencing or persuading other people. Because we think that that's going to make us more persuasive.
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