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3min chapter
How to Get Better at Marketing, With Seth Godin
The Upgrade by Lifehacker
Are You Passionate About Your Product or Can You Fake It?
Seth Godin: Most marketers are short term narcissistic, short cutting, selfish hustlers because we worked so hard to build our thing that other people's attention and trust doesn't matter. Do you need to be passionate about the thing that you're selling or can you fake it? He says authenticity is a useful tool to say I will choose to be authentically passionate about the work I do. If you make that choice, your whole life gets better he says.
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