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#126 - KEITH RABOIS

POD OF JAKE

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The Positive Negative Selection of Pricing

There's a fine line in pricing of making sure that the pricing works for us absolutely needs to. We have a model what we think an appropriate payback and customer acquisition cost is, and we apply that and we try to project it. There's an equilibrium on the brand owners at some price, you know, some prices, they're thrilled and a huge traction says yes. But then on the flip side, if you're too strict and too disciplined, you could accidentally walk into some adverse selection.

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