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11min chapter
#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
Creator Science
The Power of Negative Emotions in Driving Engagement
This chapter examines how negative emotions, like fear, curiosity, and desire, can significantly impact audience engagement on digital platforms. The discussion delves into the psychology of attention, contrasting the ease of attracting attention with negative stimuli against the intentional effort required for positive stimuli. Additionally, it explores the concept of 'click triggers' in YouTube titles and the impact of timeliness as a fleeting click trigger for boosting viewer engagement.
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