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Riot Games: Brandon Beck and Marc Merrill
How I Built This with Guy Raz
How Did You Develop Awareness Around Madden?
How did you create awareness around the game? Was it by putting those boxes out and e just waiting for magazines and bloggers to review it. We tried to get as many interviews and game us as possible, because as sort of free awareness. But what we really focused on was credibility from a positioning standpoint to our audience. And then trying to create incentives for them to help bring in other people.
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