The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO BECOME GREAT AT B2B SALES - HINT IS NOT ABOUT SECRETS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Side Door Approach in B2B Sales

They discuss the different approaches to accessing potential clients in B2B sales, highlighting the limitations of relying solely on referrals. They introduce the concept of the 'side door' which involves finding a unique angle or approach to catch the prospect's attention, emphasizing the importance of understanding psychology and human nature.

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