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#148 - Startup School Week 7 Recap - Kevin Hale on Conversion Rates and Pricing
Y Combinator Startup Podcast
How to Solve a User Interface Problem
Every interface problem is trying to close what we call the knowledge gap. Basical, you're going to turbo tax. You're down loading that sophoware you are paying for it. It is a very, very high intent. Every conversion rate problem looks like every other user interface problem. The concept or framework that id like to use to explain how to solve any user inter face problem is using something called the knowledge spectrum. This was created by amazing interface designer named a gerspol and based agin a knowledge of spectrum.
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