254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)
30 Minutes to President's Club | No-Nonsense Sales
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Enhancing Discovery Calls and Business Cases
This chapter explores techniques to improve discovery calls by understanding prospect motivations and creating multiple ROI scenarios. It stresses the importance of realistic business cases, balancing emotional appeals with trackable data, and guiding buyers in their decision-making process for stronger client relationships.
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