Elevating Customer Experience Through Data and Personalization

There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.

Tune in to learn:

• What it means to be head of both marketing and experience (3:30)
• How being a Chief of Staff can be a launching pad (5:05)
• What it takes to scale from mid-size through an IPO (11:45)
• Creating alignment between marketing and CX (20:30)
• How to have success in ABM (30:30)
• A multi-touchpoint strategy (34:50)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.