SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg
The Official SaaStr Podcast: SaaS | Founders | Investors
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The First Funnel
The first mistake i see people make is they forget to think of all four funnels. You can and should use market research to understand this funnel. The best practice here is that marketing should be the quarter back of the pipe line. And in general, look for these rates. M q l, s one, five to ten%, S one, ts two, 60 to 80%. Stage two to close, ten maybe, but 15 to 25 %. Those are all and the ranges can be much broader. These are only rough bench marks, but these are sample ranges forThese rates. Now, as soon as we talk about funnels, that leads to models. We can build these amazing
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