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Menswear and the World System w/ Derek Guy

The Dig

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Masculinity and Fashion: A Cultural Transformation

This chapter explores the shifting perceptions of masculinity and tailoring within contemporary culture, contrasting hyper-masculine aesthetics influenced by MAGA figures with the rise of gender fluidity and body positivity exemplified by stars like Harry Styles. It delves into the historical context of male beauty, discussing significant cultural shifts from the late 19th century to the present, including the impact of bodybuilding and the evolution of men's fashion over the decades. The discussion highlights how societal trends, media influences, and the commercialization of masculinity have shaped our understanding of identity, power, and style.

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