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The Honest Company’s Jessica Alba: Make your customer the star
Masters of Scale
Getting to Know Your Customer's Experiences
Running a business is hard, and starting one is even harder. It's so vital to have a deep understanding of the real life experiences of your customers. By doing this, you can often uncover surprising insights about how customers interact with your product in their everyday lives. For an example of this, we spoke with gregg stelton, pole founder and seo of califea farms maker of plant based dairy free drinks. Gregg founded calafea in two thousand and ten originally as a juice company with a son to reduce food waste. He soon pivoted to almond milk and then expanded to other beverages. In 20 20, the company raised 225 million dollars in its series d funding.
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