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10min chapter
Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
Crafting Effective Statements in High-Stress Situations
This chapter discusses the challenges of writing statements during high-stress situations and offers tips on how to handle them. It emphasizes the importance of preparing in advance by identifying the audience, priorities, and key messages. The chapter also delves into the process of crafting, reviewing, publishing, and sharing statements, highlighting the need to establish authority and decision-making processes beforehand.
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highlights
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