Crafting Effective Statements in High-Stress Situations

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This chapter discusses the challenges of writing statements during high-stress situations and offers tips on how to handle them. It emphasizes the importance of preparing in advance by identifying the audience, priorities, and key messages. The chapter also delves into the process of crafting, reviewing, publishing, and sharing statements, highlighting the need to establish authority and decision-making processes beforehand.

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.

Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.

Twitter: https://twitter.com/lulumeservey

Newsletter: https://www.getflack.com/

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