17min chapter

Deep Dive with Ali Abdaal  cover image

How To Build An Online Community - Jay Clouse

Deep Dive with Ali Abdaal

CHAPTER

Optimizing Pricing Strategies for Community Products

The chapter explores the concept of a barbell approach for pricing, balancing free content with premium services to cater to a wider audience while justifying higher prices for select offerings. It discusses offering tiered membership options, conducting alpha and beta tests, and the importance of a well-designed onboarding experience for community retention. The chapter also emphasizes the significance of personalized onboarding experiences, timely support, and efficient help to build a profitable community.

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