4min chapter

The Startup Ideas Podcast cover image

Anything Is Possible with David Friedberg

The Startup Ideas Podcast

CHAPTER

You Can't Just Tell People

The driving, motivating force of our species is to consume more. By the end of this century, 90 % of the world's population will live in china, southeast asia and africa. As that population moves up that income curve, they're not trying to consume less, they're tring to consumption more. And so today, there are incredible technologies that are emerging in being able to produce those proteins using what are called recombinent dana system. The yeast cell you put in a fermentor tank, like you make beer or wine,. You put sugar stock in the fermentor tanks, and the yeast cell eats the sugar and it spits out the animal protein. Take that

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