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Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jesse Pujji

My First Million

CHAPTER

Mastering Affluent Market Strategies

This chapter explores effective strategies for selling to affluent clients, emphasizing the importance of leveraging expertise and personal connections. It recounts the pioneering journey of Red Ventures, highlighting key moments that transformed it into a multi-million dollar enterprise through innovative marketing and acquisitions. The discussion also delves into the intricacies of private equity, focusing on roll-up strategies and the impact of artificial intelligence on profitability.

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