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Part One: How the First Fitness Influencer Doomed Us All

Behind the Bastards

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The Rise and Fall of Physical Culture City

This chapter examines the life of an early fitness influencer who transformed home exercise with revolutionary ideas and controversial practices, leading to the establishment of 'Physical Culture City.' Despite his drive for innovation and health awareness, his community faced scandal and failure due to his personal dilemmas and exploitative systems. Through a mix of cultural commentary and critique, the narrative highlights the complexities of his legacy in shaping fitness culture in America.

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