Introduction

Dan Heath is a Senior Fellow at Duke University's CASE center and co-author of Decisive, Switch, Made to Stick, and most recently The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

• Why we remember certain defining moments over others across the countless experiences of a lifetime.
• How we can use the defining moment formula to create such moments for ourselves and others.
• The opportunity most companies miss when hiring a new employee and how one organization goes over the top to get it right.
• Action leads to insight more often than insight leads to action.
• Why time seems to go faster as we age.
• And much more...

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