Paul Jarvis - Company of One
The Business of Authority
Diversifying Content Strategy and Sustainable Growth
The chapter emphasizes the importance of maintaining a diverse and engaging content strategy to cater to a multifaceted audience. It challenges the traditional notion of growth in business, advocating for deliberate, sustainable growth that prioritizes profit over size. The speakers share insights on transitioning from hourly billing to value-based pricing and the concept of a 'company of one' emphasizing success without always equating it to growth.
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