Finding product-market fit twice — Alma’s Harry Ritter on pivots and staying close to customers
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The Biggest Mistake I'd Affee to Founders on Customer Discovery
The biggest mistake founders can make is to think about their customer as a class, not an individual. Getting away from abstractions and trying to get down to the much more human level of customer need is really helpful. There's best practices that product and design teams can implement around customer interviews or spending time with customers. Get the customer in front of not just the product managers and the design team, but everybody throughout the company,. I think there are a lot of ways you can still do that.
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