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3min chapter
La méthode pour pricer un SaaS suivant l'approche Product-Led Growth (Gilles Bertaux, Livestorm) - #95
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Stratégies de Pricing et Réactions aux Tempêtes du Marché
Ce chapitre aborde comment définir le pricing d'un logiciel SaaS en écoutant le marché, notamment les PME. Les intervenants discutent également des défis liés au churn et partagent une anecdote sur l'effet inattendu du Covid sur leur relation avec un grand compte.
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