What Kind of Crafts Were You Making?

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We started out doing craft making videos. We were both in college, and a lot of our audience was too. So we wanted to share the knowledge that we had with them. And this really kind of v lved organically, simply by reading comments and people saying, hey, can you do something on this or on that? Yes, i don't think we really had too much of a plan at the time. There wasn't a set schedule back then. It was kind of whenever we could,. Whenever we thought it'd be fun to make another video on another question or sort of trending in the space ofTime they were down to do it.

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured

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