Fandall's new Super Bowl ad features NFL star Rob Gronkowski. The company has received over a billion impressions so far. Fandall was just a daily fantasy company two years ago and is now a multi-billion dollar business.
Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.