Why BATNA Might Be Your Biggest Negotiation Mistake - with Derrick (The Van Gogh of Negotiation) Chevalier (Part II)
Negotiate Anything
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Rethinking Negotiation Strategies
This chapter examines the concept of BATNA and its potential limitations in negotiations, arguing for a more dynamic and flexible approach. It emphasizes the importance of psychological safety, adaptability, and creativity, urging negotiators to embrace surprises and foster a mindset of openness. By prioritizing learning and exploring new possibilities, negotiators can achieve outcomes that exceed initial expectations.
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