2min chapter

Marketing Against The Grain cover image

5 Marketing Mistakes That Are Killing Your Business

Marketing Against The Grain

CHAPTER

How to Build a Great Career as a Manager

The number of roles that will be available for people who are exceptionally amazing managers will be much smaller. Trainspeople, the people who truly know their disciplines are just like game changers. Most companies' marketing dies because they don't have the right people to do the work. If you're thinking about what skills you want to build, I just want you to be clear on where the distribution of opportunity is.

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