4min chapter

Negotiate Anything cover image

Untap Your Potential in Business Negotiations With Ian Koniak

Negotiate Anything

CHAPTER

The Importance of Alignment in Negotiation and Dealing with Senior Executives

This chapter discusses how alignment plays a crucial role in negotiation, particularly when dealing with senior executives and large enterprise software deals. It emphasizes the need to align goals and challenges, understand customer interests, and establish rapport with senior executives for successful negotiations.

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