By two thousand ten you had 20 full time staffers in new york and chicago. Npr launched an p r i, i can't remember when, but that was becoming a pretty important force. Were there people kind of saying to you, hay, we've got to like, protect our turf, or we'vegot to look out for these competitors? "We did start to see the writing on the wall a little bit"
While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.
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