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23min chapter
#97 Roger Martin: Forward Thinking
The Knowledge Project with Shane Parrish
Integrative Thinking in Business Education
This chapter explores a four-step methodology for integrating diverse business models, exemplified by the Toronto International Film Festival and Cannes. It critiques traditional business education for fostering narrow and fragmented thinking while emphasizing the importance of integrative strategies in decision-making. The conversation highlights how embracing complexity and curiosity can lead to innovative solutions and better outcomes in various fields.
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