According to one researcher, the way people and things are perceived as cool is if they're seen as autonomous. Norm violation has become cool, making it such that kind of the new norm is to be anti-norm. It becomes more about in this situation independence and uniqueness over norm loyalty. And that's when autonomy itself becomes a norm and becomes how we gain social acceptance.
What does it mean to be ‘cool’ and why does it matter? In this weeks episode we discuss the importance of social acceptance and why being authentic is actually the key to being socially attractive.
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