S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Is There a Fork in the Road?
We have pretty high costs and at $77,000 per car. I'd like to understand what BMW is also doing within the cost segment. We could do some more due diligence, but for now assume that it's a good decision to enter this market. Or we could look at alternatives such as establishing our own distribution channels or a joint venture.
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