Is Netflix Spending its $18 Billion Content Budget Correctly?
The Town with Matthew Belloni
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Navigating Netflix's Content Landscape
This chapter explores Netflix's content strategy through the lens of viewership data, focusing on the appeal of mid-budget action films over high-budget franchises. It discusses the challenges of balancing original content production with audience preferences, particularly highlighting the success of licensed films and international shows. The conversation also addresses the importance of genre consistency and the potential for smaller productions to enhance Netflix's overall strategy in a competitive market.
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