25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Navigating Sales Challenges and Customer Engagement Strategies
This chapter explores the complexities faced by sales businesses, highlighting metrics like CAC and CAC payback, and the struggles of direct-to-consumer companies in differentiation and rising ad costs. It emphasizes the importance of understanding the customer journey, the shift towards product-led growth, and the significance of identifying 'aha' moments for customers. The conversation also delves into team collaboration, retention strategies, and the limitations of traditional metrics like NPS in measuring customer satisfaction.
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