9min chapter

Social Media Marketing Podcast cover image

Behavioral Economics: How Understanding the Brain Can Build Your Business

Social Media Marketing Podcast

CHAPTER

Reframing, Priming, and Influencing Desired Actions

This chapter explores the concepts of reframing and priming in behavioral economics and how they can be used to influence people's decision-making. It also touches on the ethics of these techniques and the power of sensory marketing.

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