Investing in Cryptocurrency

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Sara leve is the c o of investment advisory for betterment. She worked at viacom as chief operating officer before coming over to betterment in late 20 20. Sarah, i want to ask you about a recent acquisition that betterman announced of a crypto currency investing platform called makara. What prompted this move? Because betterman had been one of the investing shops that had been a little reticent about crypto investing.

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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