Curiosity, Lobsters, and Building a Brand That Lasts | Mark Murrell from Get Maine Lobster
The GaryVee Audio Experience
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Seafood Business Evolution
This chapter explores the changing landscape of consumer preferences towards direct-to-consumer food products, particularly in the seafood market. It chronicles the journey of a small lobster business, detailing the significance of customer experience, innovative marketing strategies, and adaptability during challenging times like the COVID-19 pandemic. The discussion emphasizes the role of curiosity and creativity in driving business growth and enhancing customer relations.
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