12min chapter

How I Built This with Guy Raz cover image

SmartSweets: Tara Bosch

How I Built This with Guy Raz

CHAPTER

Candy Launch Adventures

This chapter explores the strategic decisions behind launching a new candy product, emphasizing the significance of retail placement and social media marketing. It highlights challenges faced in securing funding, hiring team members, and effectively collaborating with other brands like Halo Top. The narrative also recounts pivotal moments such as appearing on 'Dragon's Den' and navigating offers on 'Shark Tank,' shaping the brand's growth trajectory.

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