What Feral Will Do for Louis Vuitton?

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Feral: Louis Vuitton scribe himself as a cultural brand, more than a fashion brand. He says there's a misconception in the luxury industry that luxury is simply based on heritage and tradition. "What we've really seen in recent years is that it's also just hugely about innovation," he adds.

Pharrell Williams was happy to be named the new head of Louis Vuitton’s menswear, but his appointment had fashion industry hopefuls feeling like they never get lucky. Nick Kostov and Jacob Gallagher from the Wall Street Journal explain their scoop.

This episode was produced by Siona Peterous, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Paul Robert Mounsey, and hosted by Sean Rameswaram.

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