2min chapter

Today, Explained cover image

Pharrell Vuitton

Today, Explained

CHAPTER

What Feral Will Do for Louis Vuitton?

Feral: Louis Vuitton scribe himself as a cultural brand, more than a fashion brand. He says there's a misconception in the luxury industry that luxury is simply based on heritage and tradition. "What we've really seen in recent years is that it's also just hugely about innovation," he adds.

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