Today, Explained Pharrell Vuitton
Feb 23, 2023
Nick Kostov and Jacob Gallagher, both reporters at the Wall Street Journal, dive into Pharrell Williams' groundbreaking appointment as creative director for Louis Vuitton's menswear. They discuss the mixed reactions from the fashion industry and the impact of celebrity culture on luxury brands. They also explore Pharrell's unique blend of streetwear and high fashion, and how his legacy will influence contemporary menswear. The conversation highlights the duality of luxury branding and the challenges faced by celebrity designers in today’s market.
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Louis Vuitton's Market Dominance
- Louis Vuitton is the world's biggest luxury brand by sales, exceeding $20 billion in 2022.
- Its parent company, LVMH, is Europe's largest company, led by Bernard Arnault.
LV as a Cultural Brand
- Louis Vuitton considers itself a cultural brand, not just a fashion brand, emphasizing innovation.
- They take risks to maintain relevance, and so far, it's paying off.
Pharrell's Role at LV
- Pharrell's role focuses on creating desire and hype around menswear, though it's a smaller part of LV's revenue.
- This strategy aims to draw in aspirational customers to the broader LV universe.