AI Optimism in Cannes
People vs Algorithms
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Adapting Publishing in the Age of AI
This chapter delves into the evolving role of Google and the impact of AI on the publishing industry. It explores the challenges and opportunities faced by content creators, highlighting the need for strategic partnerships and innovative approaches to maintain relevance. The discussion emphasizes the importance of authority, quality content, and adaptability as media brands navigate the complexities of the AI-driven landscape.
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