Innovative Media Strategies in Political Campaigns

Kamala Harris is making the media rounds in the final weeks of the 2024 face, talking to everyone from Howard Stern to Fox News, “Call Her Daddy” to “The Breakfast Club.” On this episode, Brian Stelter catches up with senior spokesman Ian Sams about the campaign’s campaign strategy and the creative ways they’re trying to reach, and persuade, the small sliver of undecided voters who may tip the election. Plus, Stelter talks with Hive editor Michael Calderone about Donald Trump’s attempt to nail down the bro vote by stopping by podcasts geared toward young, male audiences.