Bob Iger's first strategic goal was to embrace technology. He turned some of the new holdings into a launch pad for their new streaming service, Disney Plus. Putting all of Disney's new holdings in one place would violate everything Bob has said about keeping branded content focused. Mature content would be directed to Hulu in an exclusive deal that would keep the dead pools off from the dumbbells.
From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.
Read a transcript of this interview at: https://mastersofscale.com/
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