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3min chapter
Disney’s Bob Iger: How acquisitions become an ecosystem, part 2
Masters of Scale
Disney Plus Launches in November 2019 - Part Two
Bob Iger's first strategic goal was to embrace technology. He turned some of the new holdings into a launch pad for their new streaming service, Disney Plus. Putting all of Disney's new holdings in one place would violate everything Bob has said about keeping branded content focused. Mature content would be directed to Hulu in an exclusive deal that would keep the dead pools off from the dumbbells.
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