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#84 James & Per at Conversion Jam 4

UX Podcast

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The Importance of Clear Hypotheses

We ourselves are subject to the reptile brain or your old brain, new brain. It's like they might put a frog, dissect a frog or infinity. We're finite things. So how can we comprehend infinity? Because infinity doesn't exist because we can't prove infinity exists because we are not infinite. You start getting to this kind of stuff. Even so, I think some of the take-homes definitely be very clear about what our hypotheses are and what we're testing. Yeah. And the one that you're not aware of is more important. It's more important.

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