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REEBOK FOUNDER JOE FOSTER - HOW HE MADE REEBOK 041

The British Entrepreneur

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Navigating Growth and Change in Business

This chapter explores the emotional and social impacts that accompany business growth, particularly the shifts in friendships and networks post-national service. It highlights significant financial milestones, the excitement of managing international shoe sales, and the evolution of the running shoe market in America during the 1970s. The speakers reflect on strategic collaborations and the pivotal role of traditional media in shaping brand visibility and consumer trust.

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