
In-Game Ads for Console and PC Games - Opportunity or Threat?
Deconstructor of Fun
00:00
Sports Games - Deep Integration
The big sports games already work with all the league sponsors. And they get the league sponsors involved in the production of the game. But those programmes are amazing, they take years develop. So they're not really turnkey things that scale across a lot of games. They did. I mean, they a deflly fit spore caves, wash enafel or anything. It just adds on ads, on ads, sas everything is presented by somebody other than the a, the fel or the team. Yet in generon the sports games, like ah, it can fit franccan finnen really well because it's so natural to the environment. Its mirrors what happens in the
Transcript
Play full episode