How to Survive the Tendency of Going Into B2B Too Early

When did the big stores come to you? You tried starting with the companies, but the B2B path is really slow. I would strongly recommend only going into partnerships when you're confident that you can deliver. And we are now in a position where we have a good feel for when that time is. Of course, there's still a sales element. There's always an element of selling. But now we have the advantage of already starting to be a global brand and having real data from other points of sales around the world.