Selling to Insurers

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The biggest challenge selling to insurers is they're just incredibly busy, right? They have a million things they want to do and different initiatives to improve the care or the affordability of that care for their members. The second is having very clear ROI and being able to quantify that, right? And so you talked a little bit about realized outcomes. That's incredibly important to have demonstrated outcomes. Third is that it is something that's scalable because most of these insurers operate at scale.

Today, we’re excited to get to know Vijay Kedar, CEO and Co-Founder of Tomorrow Health, a technology-driven healthcare company changing the way individuals and families manage healthcare at home. Tomorrow has partnered with over 125 health insurers and provider organizations to coordinate and deliver home-based care for their members. Tomorrow Health is a fully integrated solution that matches patients with suppliers spanning 40,000+ products and services and tracks every step in delivering at home care.

Founded in 2017, Tomorrow Health most recently raised a $60M Series B led by Bond Capital along with previous investors such as Andressen Horowitz and Obvious Ventures.

Prior to founding Tomorrow Health, Vijay was the Senior Director of Care Innovation at Oscar Health and drove Oscar’s case management strategy and operations. Vijay earned his MBA at Harvard Business School and BA in Government and Economics from Harvard as well.