Lessons from Vijay Kedar, Tomorrow Health, on scaling a full-stack home care provider from zero to Series B
Pear Healthcare Playbook
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Selling to Insurers
The biggest challenge selling to insurers is they're just incredibly busy, right? They have a million things they want to do and different initiatives to improve the care or the affordability of that care for their members. The second is having very clear ROI and being able to quantify that, right? And so you talked a little bit about realized outcomes. That's incredibly important to have demonstrated outcomes. Third is that it is something that's scalable because most of these insurers operate at scale.
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