It was so different to mostly the research that I had been reading about how grazing transformed soil. regenerative grazing can double the amount of forage in a field, which of course doubles the land value. What I have found so compelling about farming is how intellectual it is. The level of understanding that you need to have about how natural systems work is really layered. You have to be an ecologist, a biologist, an economist, marketing manager. It felt like you could put a slogan on a bus and it didn't really matter what the actual evidence said. People would absorb it and run with it because it played into their own prejudices.

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