How to Position Your Expertise Brilliantly for Yourself

David Bianculli: This is the first book I've had on the show in two and a half years. There's lots of great books out there about entrepreneurs, he says. But if you're not an entrepreneur, there are still valuable lessons to be learned from this interview. BiancullI: What I loved is doing something really different. That's what I really loved about it. It was basically a non-forward by Derek Sivers.