Does a subscription service make a business more resilient or more vulnerable in a crisis? I'm thinking of rent the runway, right, where people don't need a fancy work outfit for that big presentation because they're not leaving their houses. There's often a smaller cost associated it's many small payments rather than one big payment. We've seen almost every enterprise software company introduce at least some version of software as a service.
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.