3min chapter

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Is a Subscription Model Right for Your Business?

HBR On Strategy

CHAPTER

The Benefits of Subscription Services in a Crisis

Does a subscription service make a business more resilient or more vulnerable in a crisis? I'm thinking of rent the runway, right, where people don't need a fancy work outfit for that big presentation because they're not leaving their houses. There's often a smaller cost associated it's many small payments rather than one big payment. We've seen almost every enterprise software company introduce at least some version of software as a service.

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