Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
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The Importance of Podcasting for Brands
A lot of what I see on social channels from a marketing perspective when it comes to podcasts is kind of the same stuff over the same guests, same types of topics. So one of my favorite things about grounded podcasts is that you are only reaching people who are interested in your content. And so when you're really thinking about how you're going to share your brand story, the opportunities to get creative, it's like no other marketing medium that sort of allows for that.
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